Senior Social Media Specialist
Full job description
COMPANY OVERVIEW
Led by dynamic owner Joe Gurrera (and his commitment to superior quality) Citarella has grown from a respected NYC fish market into a full-scale, Ultimate Gourmet Market with locations across New York City, the Hamptons, and Greenwich, Connecticut.A family-run business, we’re driven by a passion for great food. We delight customers with the finest selection of fresh seafood, prime, dry-aged beef, chef-prepared specialties and handcrafted pastries, international cheeses, imported groceries, and more. Join our team of seasoned professionals and become a part of the fabric of the New York food scene.
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JOB DESCRIPTION
Role and Responsibilities
The Senior Social Media Marketing Specialist will work closely with the marketing manager, other marketing team members, as well as cross-functional partners and company leadership to create engaging content for Citarella’s social and new media presence, including keeping social media channels updated and brand-focused, and seeking out new medias and ways of connecting with audiences with our brand.
- Managing social media channels, including Facebook, Instagram, LinkedIn, You Tube, TikTok and other relevant platforms creating channel specific content
- Evaluate emerging platforms, reporting how they would contribute to the Citarella social ecosystem as well as how they would drive potential sales
- Partner with and manage social media agency
- Work with the Marketing Manager and media agency to create/optimize an ever-evolving promoted post plan
- Oversee the creation of social media visual content – continually enhancing imagery to be relevant, defining the social brand aesthetic/lifestyle and growing follower base
- Ownership of influencer relations and brand partnerships
- Support the planning and execution of photo & video shoot needs
- Create dynamic written, graphic, and video content
- Partner with Leadership to develop linkedin content and presence for the brand
- Create content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation
- Cultivate influencer and brand relationships creating mutually beneficial programming with measurable results
- Partner with and oversee social media agency
- Research audience preferences, discover new trends and stay current with platform offerings
- Lead social media management of brand activations, events, community management, day to day engagement and messaging
- Develop innovative social media campaigns in an effort to increase engagement and grow audience
- Analyze and report audience information and demographics, and success of existing social media projects, posts, stories
- Propose new ideas and concepts for social media and marketing content to drive store and web traffic
- Work with marketing and other Citarella team members to coordinate social/digital ad campaigns to drive awareness of markets, e-commerce and Citarella experts.
- Use timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize
- Communicate social and marketing plans to all levels of the organization
- Facilitate conversations with customers, respond to inquiries, report on fan/customer commentary/feedback
- Assist in the organizing promotional events and support socially as well as attend/support them
- Ad hoc projects/tasks as needed
Important Disclaimer Notice:
The described functions are among the essential job functions for this position but are not exhaustive of the essential functions of the job or of the tasks that an Associate may be required to perform. Associates may be assigned additional responsibilities as necessary. The employer reserves the right to revise this job description at any time and to require Associates to perform other tasks as circumstances or conditions of its business, competitive considerations, or the work environment change.
Qualifications and Education Requirements
- Marketing or Social Media Marketing Bachelor’s Degree Required
- 5 to 7 years of experience working in social media or closely related role -food industry is a plus
- Proven work experience in Social Media – Facebook, Instagram, LinkedIn, Youtube, TikTok, and Influencer Relations
- Exceptional social video editing skills and the ability to adopt the style, tone, and voice of our business as well as the ability to communicate and collaborate effectively.
- Strong understanding of social media strategies and platforms
- Ability to grasp upcoming trends and technologies
- Exhibit sound judgment to determine potential crises and ability to determine need to elevate within the organization.
- Familiar with Word, Excel, PowerPoint, Mac applications, Internet Browsers, etc.
- Ability to work flexible schedule. Hours may include weekends, evenings, and holidays.
- Kneeling, stooping, using stairs, may be required to lift weights of usually 5 – 30 pounds.
- Other duties may be required as needed
PR experience a plus
Preferred Skills
- Experience in the food industry is a plus
- Excellent organizational skills
- Strong verbal and written communication skills
- Must be a creative problem solver with a can-do attitude.
- Ability to travel to various Citarella locations.
- Ability to read and write the English language.
