Manager, Campaign Management – Sam’s Club MAP (Retail Media) id-19480
What you’ll do…
At Sam’s Club, we are member-obsessed. We look to add value to the Sam’s Club membership, and we partner with suppliers to bring unique and exciting values to our members. The Sam’s Club Member Access Platform [MAP] is the nexus of the Supplier -Marketer- Merchant partnership and are responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.
As a Campaign Manager, you will use your 2-3 years of experience in digital campaign management and programmatic media buying. The campaign manager owns the execution, recognition and delivery of revenue closed by the sales team. The campaign manager owns the strategic planning and execution of the campaign. This position is both strategic and tactical in scope, requiring the campaign manager to independently generate strategic insights for the campaigns in his/her portfolio.
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Campaign Managers will be responsible for client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication, trafficking and executing audience extension and other programmatic campaigns in demand side platforms spanning multiple media channels. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and DSPs, and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.
*Note – this is a hands-on, technical position. Much of our reporting and processes are very manual and require proven programmatic experience and an understanding of media math.
Responsibilities
Plan, execute, manage, and optimize managed service and self-service campaigns
Types of campaigns include but not limited to onsite: display and search, offsite: display and video, social media and in-store
Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
Defining metrics and measuring success of campaigns using internal analytics
Demonstrate diligence, attention to detail and adherence to Sam’s Club MAP’s best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]
Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Traffic campaign tags into all ad technology environments (onsite, off-site, social media, search)
Develop, grow, and maintain relationships with internal teams through exceptional client service
Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
Partner with Account Manager to manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Partner with Analytics team on campaign measurement reporting and insights generation
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Work with media partners to ensure accurate platform implementation
Troubleshoot issues on all pre-production and live campaigns
Provide campaign wrap up reports
Provide monthly auditing reports to partners and actualize bill/pay systems when applicable
Maintain and organize campaign-specific materials in team’s shared document repository
Attend client meetings, as needed
Minimum Qualifications
Four-year Bachelor’s Degree in Advertising, Marketing or related field preferred, but not required
2+ years of experience in bid management, campaign management/optimization, or digital media operations within search, publisher display media, network media buys, and/or social media
Basic knowledge of inventory forecasting, digital specs /formats, and mediamath (i.e. CPM, CPV, CTR, CPC, ROAS, etc.) and media concepts such as: viewability, IVT, brand safety, etc.
Knowledge of 3rd party platforms (DoubleVerify, IAS, MOAT, DCM, Google Ads Manager, Trade Desk, Pinterest etc),
High comfort level working with Excel and Tableau such as creating pivot tables, dashboards, analyzing data/numbers, media performance
Experienced with media reporting and comfortable working with Google Ad Manager 360.
Excellent communication and writing skills
Understanding of traditional and interactive media planning elements
Preferred Qualifications
Experience using systems like Salesforce, Appian, Tableau, Order Management System
Strong project management skills
Client-facing experience with the ability to identify risks and effectively manage issues
Strong analytical thinking and mathematical skills for media optimization and media-driving sales conversions
Capability to work proactively under pressure and handling multiple ad hoc requests
Ability to advise partners on best practices and areas of opportunity
Excited by a fast-paced and rapidly changing environment
At Sam’s Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
