Senior Mobile Marketing Manager, Hotels id-23322
The Community You Will Join
The HotelTonight is a fun, entrepreneurial team where you can have an outsized impact. Simplicity is at the core of our products. We pride ourselves on delivering the smoothest and most intuitive hotel booking experience for guests. HotelTonight, an Airbnb company, provides guests great hotels at amazing prices by helping hotel partners sell unsold inventory.
The Difference You Will Make
As the Senior Marketing Manager, Hotels, you will play a critical role in developing and maintaining HotelTonight's mobile CPI (Cost Per Install) and CPA (Cost Per Acquisition) partnerships to drive efficient and scalable customer growth. Your responsibilities include driving the strategy, development, analysis, execution and monitoring of pay for performance partnership marketing programs and campaigns. You will collaborate closely with key stakeholders across Product, Data Science, Supply, and Creative to bring to life great partnerships that tell the world about HotelTonight and drive great ROI. The ideal candidate will have a combination of strong affiliate marketing and management experience, project management and top notch analytic skills.
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A Typical Day
- Drive outsized growth for Apple and Google App Store Marketing and App Store Optimization channels
- Own end-to-end digital acquisition campaign performance, from strategy development to capturing business requirements, to planning, delivery, execution and reporting on performance metrics (Cost Per Acquisition, Cost Per Install, etc).
- Identify partnership opportunities that can meet efficiency and scale requirements, create business proposals and collaborate with cross functional teams across finance, legal and marketing to assess opportunities
- Partner with Engineering to implement new partnerships and support ongoing ones
- Analyze campaign performance and identify optimization opportunities
- Partner with Finance to forecast campaign performance across quarters
Your Expertise
- 10+ years of relevant work experience at a large B2C company, with preference in the consumer internet space of travel, technology, or lifestyle.
- Significant experience working closely with product, digital marketing, and data analytics functions.
- Experience with App Store Marketing, App Store Optimization preferred.
- Experience with global affiliate campaigns that deliver massive scale and ROI.
- Excellent marketing analytics skills, demonstrated ability to extract actionable insights from marketing data and natural curiosity to ask relevant questions.
- Proven leadership capabilities, experience working with diverse cross functional teams and managing workflows involving numerous parties.
- Appetite for a fast-paced, collaborative environment and desire to constantly reassess and make the work better.
- Excellent written and oral communication, sharp analytical skills, attention to detail, and ability to simplify is key.
Your Location:
This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you're applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
