Paid Search Channel Manager - San Francisco - Faire id-22781
Description
About Faire's Mission
We're committed to empowering entrepreneurs worldwide to grow their businesses. Our platform helps independent retailers discover new products from around the world and make informed purchasing decisions.
We believe in leveling the playing field for small business owners and connecting them with a global community of like-minded individuals.
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The Role
We're seeking a Growth Marketing Manager to join our team and oversee the day-to-day management of our paid search channels. This role involves conducting optimization tests to improve efficiency and growing the channel.
The ideal candidate has experience working in an experimentation-driven environment, embracing automation and technology to accelerate growth marketing efforts, and staying ahead of the curve with the latest digital marketing trends.
- Manage paid search campaigns through the Channable platform, focusing on scalable and efficient user growth across all countries in which Faire has a presence.
- Analyze data to identify optimization opportunities and design and implement tests to improve channel performance.
- Run our Europe-paid search program alongside the International team.
- Regularly experiment to optimize the full-funnel experience through tactics including ad copy testing, landing page optimization, and bid management.
Key Responsibilities
This role requires:
- 4+ years of direct, hands-on experience managing a large-scale paid search program across Google Search, Performance Max, and other paid search platforms, with a focus on optimizing for down-funnel metrics (payback, ROAS, etc.).
- Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus.
- Proficiency with marketing automation tools (Channable or similar feed-based campaign management tools) is a strong plus.
- Experience in managing a cross-border program is a plus.
- Highly analytical with a structured approach to solving problems, proficient in analyzing large datasets through Excel and/or SQL, and data visualization tools (e.g., Mode and Tableau).
- AB testing knowledge and experience.
- Experience working cross-functionally to generate new insights and develop testing ideas.
